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  1. The Wire
  2. / Privacy notice

Privacy notice

Version 0.2 · Last updated 24 Sep 2026

Draft for review before launch. Not yet in force.

In short

  • We collect one thing from readers: the email address you give us to receive The GenZ Wire.
  • The site sets no cookies and tracks no one. Our analytics are cookieless and count visits and clicks in aggregate.
  • Buttondown holds the mailing list and sends the email. Open and click tracking are off.
  • You can unsubscribe from any email, and ask us to delete your data at any time.

Contents

  1. Who we are
  2. What we collect
  3. Why we use it
  4. Lawful basis
  5. Who processes it for us
  6. Where it is stored
  7. How long we keep it
  8. Email tracking
  9. Cookies and storage
  10. Your rights
  11. Children
  12. Security
  13. Changes to this notice
  14. Contact

Who we are

The GenZ Wire is published by {CONTROLLER}, {POSTAL_ADDRESS}. {CONTROLLER} is the controller of the personal data this notice describes. You can reach us about privacy at {PRIVACY_EMAIL}.

What we collect

When you subscribe, we collect:

  • Your email address. It is the only thing the form asks for.
  • A record of your consent, kept with your address: the version of this notice the form showed, the wording you agreed to, the page and form you used, the date and time, the language, and the age statement you confirmed.
  • The time you confirmed, which Buttondown records when you open the link in the confirmation email.

We don't collect your name, company or phone number. The sign-up form's server uses your IP address for a moment, in memory, to stop floods of sign-ups. It is never stored, logged or passed to Buttondown.

When you read the site, we count page views and page speed with Cloudflare Web Analytics. We also count clicks on some links and buttons, and how sign-ups turn out (for example, subscribed or asked to try again), as totals. None of these counts carries an identifier, an email address, a page address or a query string.

Our server writes one line for each request it answers: which part answered, the outcome and how long it took. The line holds no email address, IP address or message content.

Why we use it

We use your email address only to send you The GenZ Wire, and the consent record to show that you asked for it. We use the counts to check that the site works and to see which parts readers use. We don't sell your data, use it for advertising, or share it with anyone except the processors below, who act on our instructions.

Lawful basis

The lawful basis for each purpose will be confirmed with our legal adviser before this notice takes effect.

Who processes it for us

Processor What it does for us Data it handles
Buttondown Holds the mailing list, and sends the confirmation email and the Wire Your email address, consent record and confirmation time
Cloudflare Hosts the site, runs the sign-up form's server and provides Web Analytics Aggregate counts, and each request while it is answered
  • Buttondown

    What it does for us
    Holds the mailing list, and sends the confirmation email and the Wire
    Data it handles
    Your email address, consent record and confirmation time
  • Cloudflare

    What it does for us
    Hosts the site, runs the sign-up form's server and provides Web Analytics
    Data it handles
    Aggregate counts, and each request while it is answered

Where it is stored

To be confirmed before this notice takes effect: where Buttondown and Cloudflare store and process the data, and the safeguards that apply to any transfer between countries.

How long we keep it

  • Your address and consent record: until you unsubscribe. After that, Buttondown may keep a record that you unsubscribed, so that you aren't emailed again.
  • A sign-up you never confirm: deleted after 14 days.
  • Counts and server logs: aggregate only, kept for the providers' standard periods.

Email tracking

Open and click tracking are off. The Wire carries no tracking pixel, and the links in it are not rewritten.

Cookies and storage

The site sets no cookies. It stores two small settings in your browser, and nothing else.

Name Where Purpose How long
wire.motion Local storage Remembers that you chose Motion: Reduced Until you clear it
wire.theme Local storage Remembers that you chose light or dark mode, when your choice differs from your device setting Until you clear it
wire.boot Session storage Plays the opening animations only on the first page you view in a session Until you close the tab
Cookies None The site sets no cookies —
Cloudflare Web Analytics Nothing on your device Counts page views and page speed in aggregate; it does not log query strings —
Buttondown pages Buttondown's own site Unsubscribing and preferences, under Buttondown's own notice —
  • wire.motion

    Where
    Local storage
    Purpose
    Remembers that you chose Motion: Reduced
    How long
    Until you clear it
  • wire.theme

    Where
    Local storage
    Purpose
    Remembers that you chose light or dark mode, when your choice differs from your device setting
    How long
    Until you clear it
  • wire.boot

    Where
    Session storage
    Purpose
    Plays the opening animations only on the first page you view in a session
    How long
    Until you close the tab
  • Cookies

    Where
    None
    Purpose
    The site sets no cookies
  • Cloudflare Web Analytics

    Where
    Nothing on your device
    Purpose
    Counts page views and page speed in aggregate; it does not log query strings
  • Buttondown pages

    Where
    Buttondown's own site
    Purpose
    Unsubscribing and preferences, under Buttondown's own notice

Your rights

You can unsubscribe with the link at the foot of every email. You can also ask us for a copy of your data, or ask us to correct or delete it, by emailing {PRIVACY_EMAIL}. We'll reply within one month. If you're unhappy with how we handle your data, you can complain to your data protection authority.

Children

The Wire is for readers 16 and over. If you're younger, please don't subscribe. If we learn that a subscriber is under 16, we'll delete their address.

Security

The site is served only over HTTPS. The sign-up form's server passes your address straight to Buttondown and keeps no copy. Access to the mailing list is limited to the people who run the Wire.

Changes to this notice

When we change this notice, we give it a new version number and date, and list the change in the table at the end of this page. If a change affects how we use your address, we'll say so in the Wire before it takes effect.

Contact

{CONTROLLER}, {POSTAL_ADDRESS}. Email {PRIVACY_EMAIL} about anything in this notice.

Changes to this page

VersionDateWhat changed
0.224 Sep 2026Publication renamed from The Monday Wire to The GenZ Wire, and the wire.theme storage key added for the light and dark modes. Still a draft, not yet in force.
0.123 Sep 2026First draft for review before launch. Not yet in force.

GenZ.TVThe GenZ Wire

The GenZ Wire is GenZ.TV's weekly brief on Gen Z culture, platforms and money. Every Monday.

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Evidence: Observed

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Evidence: Derived

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Evidence: Estimated

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Evidence: Unknown

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