Section 7 of 13
KATSEYE's Yoonchae fronts Dr. Jart+
The K-pop member became the Korean skincare brand's first North American ambassador.
Why it matters: A Gen Z idol selling skincare.
Niche 07 of 13 Pillar: Culture Signals
Beauty
Launches, retail and the trends that sell out.
18 stories since 7 Sep 2026 · 0 in the Top 5 · Last filed 30 Oct
Mon 02 Nov 2026 · No. 09
Section 7 of 13
Ouai shoots a slasher comedy
A three-part scripted series with Victoria Pedretti rolled out on Instagram and YouTube.
Why it matters: Brands buying long-form attention again.
Mon 26 Oct 2026 · No. 08
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L'Oréal's quarter accelerates to 7.7%
Group sales rose 7.7%, led by a 21% jump across its Middle East and Africa region.
Why it matters: Middle East and Africa lead regional beauty growth.
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SharkNinja turns fans into sellers
Two programmes recruit employees and consumers as affiliates, paying eight to fifteen percent commission.
Why it matters: A micro-creator affiliate model for brands.
Mon 19 Oct 2026 · No. 07
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Beauty turns into bag charms
Brands now sell gloss as charms and phone cases; a $95 Dior balm resold near $280.
Why it matters: Gen Z wears beauty as status.
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Beauty TikTok ad spend doubles
Guideline data puts makeup, fragrance and grooming TikTok spend up 102%, with digital taking 86%.
Why it matters: Where beauty budgets actually land now.
Mon 12 Oct 2026 · No. 06
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e.l.f. enters fragrance on TikTok Shop first
POP, a thirteen-dollar fragrance and body line, debuted on TikTok Shop first.
Why it matters: Channel-first launches are the Gen Z playbook.
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Rare Beauty and BÉIS announce a drop
Selena Gomez's and Shay Mitchell's brands unveiled an eight-piece raspberry luggage collection.
Why it matters: Creator-founded brands driving Gen Z drop culture.
Mon 05 Oct 2026 · No. 05
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Sephora takes 100 M&S stores in Britain
Sephora at M&S puts staffed concessions into 100 stores and M&S.com from spring 2027.
Why it matters: Discovery returns to the high street.
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Scarlett Johansson's The Outset shuts down
The skincare brand closed its store and began winding down four years after launch.
Why it matters: Celebrity skincare hits its limit.
Mon 28 Sep 2026 · No. 04
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Sephora takes on appearance-based hate
Project Hearts Not Hate, Sephora's first global cause, launched with Ipsos research across ten markets.
Why it matters: A retailer claiming a Gen Z issue.
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Nette bottles tennis with Morgan Riddle
Nette released Mr. Cloud, a fragrance made with creator Morgan Riddle.
Why it matters: Creator fragrance is beauty's fastest play.
Mon 21 Sep 2026 · No. 03
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Rhode's muse drop mostly sells out
Rhode's $8–$20 capsule with Alexandra Leclerc, its first muse, is mostly sold out.
Why it matters: Personality-led collabs still clear shelves.
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Anti-blush goes viral
Spate puts beige-blush interest up 274.9% on the year; MAC's Film Noir Buff beat plan fourfold.
Why it matters: One creator video moved a product's sales.
Mon 14 Sep 2026 · No. 02
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Affiliate shopping goes offline
Westman Atelier and ShopMy ran a three-day pop-up turning creator affiliate links into in-person shopping.
Why it matters: Affiliate links now drive in-store shopping too.
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e.l.f. sells an $8 base with horror comedy
e.l.f. launched Unglammy Valley for its $8 foundation, starring Sara Waisglass, with AI app Alta.
Why it matters: Meme humour meets AI in beauty advertising.
Mon 07 Sep 2026 · No. 01
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Sephora goes live on TikTok Shop
Monthly Drop Shop exclusives with creator teasers and LIVE reveals; the US pilot starts 19 Sep.
Why it matters: Live-shopping host: a new paid creator role.
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Skincare shaped by preteens
Ulta's accelerator funded Prereq Care, developed with 50 preteens and teens, among eight $50K brands.
Why it matters: Tween skincare stays contested.