Section 7 of 13
Rhode's muse drop mostly sells out
Rhode's $8–$20 capsule with Alexandra Leclerc, its first muse, is mostly sold out.
Why it matters: Personality-led collabs still clear shelves.
Niche 07 of 13 Pillar: Culture Signals
Beauty
Launches, retail and the trends that sell out.
6 stories since 7 Sep 2026 · 0 in the Top 5 · Last filed 18 Sep
Mon 21 Sep 2026 · No. 03
Section 7 of 13
Anti-blush goes viral
Spate puts beige-blush interest up 274.9% on the year; MAC's Film Noir Buff beat plan fourfold.
Why it matters: One creator video moved a product's sales.
Mon 14 Sep 2026 · No. 02
Section 7 of 13
Affiliate shopping goes offline
Westman Atelier and ShopMy ran a three-day pop-up turning creator affiliate links into in-person shopping.
Why it matters: Affiliate links now drive in-store shopping too.
Section 7 of 13
e.l.f. sells an $8 base with horror comedy
e.l.f. launched Unglammy Valley for its $8 foundation, starring Sara Waisglass, with AI app Alta.
Why it matters: Meme humour meets AI in beauty advertising.
Mon 07 Sep 2026 · No. 01
Section 7 of 13
Sephora goes live on TikTok Shop
Monthly Drop Shop exclusives with creator teasers and LIVE reveals; the US pilot starts 19 Sep.
Why it matters: Live-shopping host: a new paid creator role.
Section 7 of 13
Skincare shaped by preteens
Ulta's accelerator funded Prereq Care, developed with 50 preteens and teens, among eight $50K brands.
Why it matters: Tween skincare stays contested.