GENZ.TV / THE INTEL ENGINE
See the work. Understand the audience. Make a considered choice. Our creator discovery process turns a campaign brief into a shortlist your team can discuss and act on.
A SHORTLIST YOU CAN EXPLAIN
Creator discovery is the process of finding and evaluating potential partners for a specific audience, product and campaign. Creator intelligence adds context to that search: the work, the audience evidence, the commercial scope and the questions still to resolve.
A useful shortlist explains why each person belongs on it. It gives your team a way to compare content style, relevant interests, audience location and language, practical requirements and cost against the same brief.
GenZ.tv combines that structured review with human judgment. The Intel Engine shows how discovery, comparison and shortlisting can work together, while an agency engagement defines the research and review needed for your actual campaign.
THE WORK, STEP BY STEP
Set the campaign objective, audience, markets, languages, categories and practical limits. Separate must-haves from preferences so the team knows what would rule someone in or out.
Look at relevant content examples and the audience information available for review. Keep the source, date and meaning of each metric visible; reported followers, views and audience estimates describe different things.
Discuss creative strengths, audience relevance and the information still needed. A useful comparison makes uncertainty visible alongside the reasons to consider a creator.
Record the selection rationale, then confirm availability, fees, deliverables and usage through the appropriate conversations. The shortlist is a starting point for partnership decisions.
Your team should be able to understand a recommendation without reconstructing the research. The shortlist needs enough context to make the next conversation productive.
Try the Intel Engine to explore filters, creator profiles, comparisons and saved selections. The current public workspace uses fictional profiles and synthetic metrics to demonstrate the workflow.
BEFORE WE START
The current public Engine is an interactive demonstration using fictional creators and synthetic audience metrics, fees and scores. It shows the selection workflow. It does not establish a real creator’s audience, availability or relationship with GenZ.tv.
Discovery answers who could fit and why. Influencer marketing takes selected partnerships into creative development, agreed publishing and campaign delivery. You can scope the discovery work first or connect it to a broader campaign.
The answer depends on the brief. Audience location, language, relevant interests, viewing and engagement can all inform a decision when suitable evidence is available. Metrics should be interpreted in context and with their measurement periods and limitations visible.
An Intel Sprint provides a starting point for a defined research question and shortlist. The brief sets the market, creator criteria, deliverables and level of review. We agree the scope before research begins.
Explore the workflow in the Intel demo, then bring us the campaign question you need to answer.
Want the research behind the approach? Download the 22-page GenZ Creator Research Report ↓