Begin with the decision.
What must change: awareness, consideration, product trial or another defined outcome? Set the audience, market, timing and constraints in the workspace brief.
GENZ.TV / CREATOR INTELLIGENCE PLATFORMTHE RIGHT PEOPLE.
THE RIGHT PEOPLE.
THE RIGHT REASONS.
Creator discovery, audience context and partnership decisions in one platform. Give your brand or agency team a clearer way to find the right people for every brief.
GENZ.TV / CREATOR CULTUREGENZ INTEL / THE WORKSPACE
SEE THE SIGNAL.
MAKE THE CALL.
Creator names, relevant work, audience context and a shortlist with reasons. One place to make your next decision.
OPEN THE INTEL ENGINE ↗
Interactive demonstration. All profiles, fees, scores and audience metrics are sample. No live creator database or booking is connected.
INSIDE THE INTEL ENGINEEXPLORE THE WORKSPACE DEMO
NO MORE
“THEY HAVE FOLLOWERS.”
A profile is a starting point. The Intel Engine helps your team compare creative voice, audience context, category relevance and practical working fit.
Build a shortlist with reasons and open questions your team can review. The demo shows the workflow with sample profiles; verified demographics and permissioned creator data are part of the platform roadmap.
Review the evidence.
Compare work, audience information, brand relevance and commercial terms. Review the source and date of each metric and keep missing evidence visible.
Build a usable shortlist.
Save creator comparisons, fit reasoning and the questions to resolve before a partnership. Confirm representation, availability and participation with the creator.
ASK BETTER
QUESTIONS.
01 Is the audience your audience?
02 Does the product belong in the creator’s life?
03 Can the creator make this in their own voice?
04 Are the rights, rates and conflicts workable?
05 What would a useful result look like?
A DECISION BRIEF.
NOT A DATA DUMP.
Keep the audience brief, creator comparisons and partnership decisions in one workspace. Brands can organize their products; marketing agencies can keep client work separate.
We work with existing talent managers. A recommendation is not an assertion that a creator is signed, available or ready to endorse your brand.
Read our research perspective